Rwanda : KCB Rwanda launches savings promotion
all Kenya Commercial Bank (KCB)-Rwanda clients will for the next three monthsn stand chances pf winning grand prices with the newly launched ‘Biba na KCB’ promotion – which also will encourage savings among Rwandans.
The word “Biba” is a Kinyarwanda word which means ‘to sow’ – as in sowing seeds in a plantation field that will later produce a harvest, meaning that the clients will be able to reap where they sowed.
The promotion (will run for the next three months and has come with numerous prizes that will be won through a lottery (draw) to be conducted each month. Some of the prizes include: Flat LG screens, Fridges, iPads, microwaves among others.
The promotion will also have Grand prizes for three luck winners- to be selected among clients who have made a commitment to save with KCB. The Grand prizes include: a brand Haval 5 Jeep,(1st place); a holiday trip for two to Dubai (2nd winner), and One million Rwandan francs (3rd winner)
All ‘new’ and ‘old’ clients of KCB are eliglle for the promotion. Entry to the promotion requires one to open an account with KCB and then deposit a minimum of Rwf100.000 as savings on a savings account or the other accounts offered by the bank. These accounts are as follows: KCB Simba account (Intare), KCB Mortgage savings Account (Urugo Rwawe) na KCB Cub account (Intare nto, Konti y’abana).
There criteria for selecting the luck winner will be based on: the rate of saving deposits, to deposit at least Rwf100.000, number of times of deposits, and how the saving standard is maintained. However, the more a client saves on either of these accounts, the more chances of winning prices
The promotion organized by KCB alongside other companies like- Tiger Auto (car dealers), Great Wall motors (a Chinese car company), Better World- (an authorized dealer in LG equipment) and Satguru Travels (a tour company).
Through this promotion and rewarding of clients, KCB Rwanda officials say the bank will come at the frontier of promoting the culture of savings among Rwandans.